Jesse Gonzalez
Presented by Jesse Gonzalez  ·  True Blue Lending
NMLS #278103  ·  True Blue Lending Corporation, NMLS #2380218
★★★★★
135 Google Reviews
★★★★★
47 Zillow Reviews
🎁
Get 1 Week of Claude Code — Free Jesse's referral link — no credit card required, start automating today
Claim Free Week →
Live Training Event

Unlock thePower of AI

Hands-on training with Claude & Claude Code for real estate professionals

Wednesday, April 8 4:00 PM · 2-Hour Deep Dive
See What We'll Cover →

The agents who learn AI first have a massive competitive advantage.

This isn't future technology. It's here right now.

10+
Hours Saved Per Week
Reclaim your time from repetitive tasks
73%
Of Top Agents Using AI Tools
Your competition is already onboard
Faster Client Response Time
Respond while others are still drafting

What We'll Cover Today

2 Hours · Hands-On · All Levels Welcome

Part 1

Claude Desktop Chat

Conversations, prompting, and getting usable answers

Part 2

Cowork

Files, documents, and task automation — no code needed

Part 3

Claude Code

Powerful automation for repetitive workflows

Part 4

Action Plan & Q&A

Getting started today and open discussion

Your AI Assistant

What is Claude?

An AI assistant built by Anthropic. Think of it as a brilliant colleague who never sleeps, never gets annoyed, and can help with almost anything involving words, ideas, or information.
💡

Nuanced Understanding

Handles complex instructions and context better than other AI tools

Safe & Honest

Built to be truthful — tells you when it's unsure

📄

Long Documents

Can read and process entire contracts, reports, and files

Three Ways to Use Claude

💬

Chat

Conversations & quick tasks

📁

Cowork

Files & document automation

Code

Powerful workflow automation

Daily Tasks Claude Handles Right Now

Every one of these takes minutes — not hours.

Client emails & follow-ups
Listing descriptions
Social media content
Neighborhood guides
Offer strategy & narratives
Objection handling scripts
Transaction summaries
Market research

Watch how a simple conversation handles tasks that normally take 15–30 minutes — in seconds.

The Secret Formula That Makes AI Actually Useful

C
Context

WHO you are, WHAT the situation is, and all relevant details

T
Task

EXACTLY what you want Claude to do

F
Format

HOW you want the output delivered

Context + Task + Format = Great Output  ·  Remember these three words!

Cowork — Your AI File Assistant

Point Claude at a folder of documents and watch it organize, summarize, and transform your files automatically.

📖

Read & Summarize

Processes PDFs, docs, spreadsheets

🗂️

Organize & Rename

Smart filing and naming conventions

📝

Create New Docs

Generates reports from your data

💬

No Code Required

Plain English instructions only

Cowork for Real Estate Workflows

Inspection Reports

Upload a 40-page PDF → Get the top 5 issues by severity + a repair request draft ready to send

Transaction Files

Drop in your deal folder → Claude creates a status summary of what's done, what's missing, what's due next

Comp Analysis

Point to a folder of MLS sheets → Claude reads each one, extracts the data, builds your report automatically

Claude Code — Where It Gets Powerful

Claude Code can build things, process files in bulk, and automate workflows that would take you hours — in plain English.

▶ Claude Code
> Take this spreadsheet of 20 expired listings
  and generate a personalized re-engagement
  email for each homeowner.
  Save each one as a separate document.
📱

Marketing at Scale

Generate a month of social media content — captions, hashtags, schedule — in one conversation

✉️

Client Outreach

Create personalized email sequences for cold, warm, and past client categories

🗃️

Data Organization

Clean up messy contact lists — deduplicate, format, categorize by lead stage

📊

Document Generation

Auto-populate reports and templates from a spreadsheet — one input, dozens of outputs

Jesse's Setup — Behind the Scenes

"Everything you see here was built with Claude. 12 months ago, none of this existed."

Claude Desktop as Daily Hub

Dozens of conversations across every part of the business — every day

Automated Notifications

When a client texts, the referring agent gets notified automatically

Document Processing

Entire pipelines that read, classify, and process mortgage documents

Content Creation

Social media calendars, email campaigns, and marketing materials on autopilot

Getting Started — Your Action Plan

1
Tonight

Download Claude Desktop

Install it, open it, and have your first conversation. Ask it to help with something you're working on right now.

2
This Week

Use It for 3 Real Tasks

Client email, listing description, social post, market research — anything. Get reps in. Use the C + T + F formula.

3
This Month

Try Cowork with Real Files

Upload an inspection report, a disclosure package, or a contract. See what Claude does with your actual documents.

Let's Set It Up Together

Pull out your laptops — we're installing Claude Desktop right now.

1

Download & Install

Go to claude.ai/download. Choose Mac or Windows. Takes about 60 seconds.

2

Open Claude Desktop

Launch from Applications (Mac) or Start Menu (Windows). Sign in with your account.

3

Find Your Three Tabs

Chat · Cowork · Code — each tab unlocks a different superpower.

4

Start in Chat

Type: "Hi Claude, I'm a real estate agent. What can you help me with?"

Free accounts work! Pro ($20/mo) unlocks Cowork and Claude Code.

Connect Gmail, Calendar & Drive

Follow these exact steps — takes about 2 minutes.

📧 Gmail 📅 Google Calendar 📁 Google Drive
1

Open Claude Desktop and go to Settings

Click the hamburger menu (three lines, top-left) → click Settings. On Mac, you can also go to Claude menu → Settings.

💡 Shortcut: Press Cmd+, on Mac or Ctrl+, on Windows
2

Click "Integrations" in the left sidebar

You'll see a list of available connectors. Look for the Google section — it includes Gmail, Google Calendar, and Google Drive as separate items.

3

Click "Connect" next to Gmail

A Google sign-in window will pop up. Select your Google account and click Allow. You'll see a green checkmark when it's connected.

⚠️ If the popup is blocked, check your browser — allow popups for claude.ai
4

Repeat for Google Calendar and Google Drive

Same process — click Connect, authorize, done. Each one takes about 15 seconds. You can connect all three to the same Google account.

5

Go back to Chat and test it

Type: "Search my Gmail for any unread client emails from this week." Claude will ask permission the first time — click Allow. That's it.

✅ If Claude returns email results, you're fully connected and ready to go!
🔒 Your data stays private. Claude doesn't train on your emails or calendar. You can disconnect any integration from Settings at any time.

Hands-On Exercises

Exercise 1

Your First Real Prompt

Type this into Claude Desktop Chat:

I'm a real estate agent. I just showed a 3-bed 2-bath home in [YOUR AREA] to a young couple. They loved the kitchen but worried about the backyard size. Write a warm follow-up email that addresses their concern and suggests we schedule a second showing this weekend. Keep it under 150 words.
C — Agent showed a home T — Write follow-up email F — Under 150 words
Exercise 2

Use Your Connected Tools

Now that Gmail and Calendar are connected, try these prompts:

Gmail

Search my Gmail for the last email I got from a client this week. Summarize what they need and draft a reply.

Calendar

What's on my calendar tomorrow? Give me a quick briefing I can read over coffee.

Both

Check my calendar for open slots Thursday afternoon, then draft an email to a client suggesting we meet for a showing.

Claude will ask for permission before accessing each tool. Click Allow to proceed.

Questions & Answers

Ask me anything. Give me a real scenario from your week — I'll solve it live, right now.

"Is my data safe?"
Yes. Claude doesn't train on your conversations. Your data stays private and you control what it accesses.
"How much does it cost?"
Free tier available. Pro is $20/month and unlocks Cowork, Claude Code, and higher usage limits.
"Does it work on my phone?"
Yes, there's a mobile app available for both iOS and Android.

Helpful Resources

Tools Jesse uses and recommends — all free to try

Your AI Journey Starts Tonight

Download Claude Desktop and have your first real conversation before you go to sleep.

Get 1 Free Week of Claude Code →